Good taste need not be expensive, it should be expressive.
Today, when not producing shoots or writing design-related articles for a variety of shelter publications (Better Homes and Gardens, Country Living, Hamptons, and Veranda), and other publications, he can be found running his eponymous interiors firm: John Loecke Inc. His philosophy? "Banish the beige!" as his idol, the celebrated twentieth-century designer Dorothy Draper once proclaimed. For an interior by John Loecke Inc. plays off those same sentiments, combining rich color, texture, and pattern to create delightful spaces that pop with personality and life.