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Alan Berman

Archetype, LLC

Alan Berman
Archetype, LLC
224 West 79th Street
New York NY 10024
phone 212-580-6087
fax 212-580-5842
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All projects carry with them certain challenges and new experiences. We are committed to quality design that reflects the needs of our clients and these challenges.

Constant communication through the design process is essential to achieve this goal. The collaboration process is what brings clarity to the finished product: a marriage of vision between the architect, designer and the client.

We facilitate each project from the initial schematic design stage all the way through construction and occupancy. Our commitment to these full services generates our strong client referral base and recurring client work. We are continually in search of diversifying our portfolio and strive for each new challenge.

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Living Rooms

Living Rooms



Dining Room

Dining Room


Principal Alan Berman created Archetype in 2001. Based in New York City, Archetype is a full service design firm. Our staff and consultants include architects, interior designers, space planners and engineers.
In the late 1990s and into the new millennium, Mr. Berman served as Head of Architecture at Bed Bath & Beyond Corporate. Mr. Berman spearheaded the development of Bed Bath & Beyond prototype standards and streamlined the management, contract control, design documentation, scheduling and construction for the opening of over 300 Bed Bath & Beyond Stores throughout the United States.

In the mid 90s, Mr. Berman was project manager at Nadel Architects in Los Angeles, CA. He lead many a team through design and construction of retail centers, stores, malls and supermarkets. Clients included General Growth Properties and J.H. Snyder. Main client Bed Bath & Beyond quickly recruited him to come run their Architecture Department.

Mr. Berman also worked for EPR/CRS Sirrine (formerly a division of Hardy Holtzman Pfeiffer Architects). This firm was the leader in its field in corporate interiors. Mr. Berman helped to expand their office from Washington D.C. to New York City. His clients included Merrill Lynch, E.F. Hutton, Dean Witter Reynolds and the law firm of Mayer & Brown.

Mr. Berman's first job out of school was for the prestigious firm of Perkins & Will Architects in Washington D.C. His main work focused on construction documentation and design for Radisson Hotels. He was also on the 2nd place winning design team for the addition to Baltimore's famous National Aquarium.

At the top of his graduating class at Cornell University, Ithaca, NY with a Bachelor of Architecture degree; Mr. Berman's knowledge of top notch design stems from his studies and experience with renowned architects both in the United States as well as in Rome, Florence, Venice and Vicenza Italy and in Vienna, Austria.

Alan is a member of the National Trust for Historic Preservation, American Civil Liberties Union, The Human Rights Campaign, and a supporter of The National Multiple Sclerosis Society and Care.

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