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 5/10/2006 — Boston, MASupply New England of Attleboro, MA has announced a partnership agreement with HomePortfolio, a leading consumer Internet company that offers the largest database of premium home design products in the industry. Under the agreement, HomePortfolio will market Supply New England’s seven Kitchen and Bath Gallery showrooms on its homeportfolio.com website. Supply New England will also use HomePortfolio’s unique technology to power product searches on its own website. “We were looking at ways to promote our business on the web,” said David Corcoran, President of Supply New England. “I learned about HomePortfolio through one of our employees who had used the site for her own home renovation project. It occurred to me that if my employees were using the site, other people were using it too. A partnership with HomePortfolio met our marketing objectives. There’s real synergy there.” HomePortfolio’s comprehensive home design database and StyleTagTM technology makes it easy for consumers, architects, and interior designers to find the right products for their new homes, additions, and renovation projects. They can search for products at homeportfolio.com using product specifications such as “gooseneck,” “copper,” “contemporary,” or “traditional.” “Searching is all about finding the products you want quickly, and identifying the nearest showroom where you can touch and feel them,” says Maggie Wells, CEO, HomePortfolio. “We’re delighted to be expanding out partnership with Supply New England. We are also marketing HomePortfolio to plumbing distributors across the country through an alliance with ASA Center for Advancing Technology. Many distributors like Supply New England are members of the American Supply Association (ASA) and look to the Technology Center for new ideas like HomePortfolio.” Distributors interested in finding out more about HomePortfolio can contact John Cornetta at 617-559-1188 jcornetta@homeportfolio.com, or Kevin Price at 508-655-5833 or kprice@asa.net. About Supply New England: Supply New England is the largest heating and plumbing supply company in Southeastern Massachusetts and Rhode Island, and one of the five largest in New England. It was established in 2000, after the merger of The Reardon Companies, Inc. and the R.B. Corcoran Company. It combines the companies’ strengths in commercial heating and plumbing supply and residential design. Contact: John Cornetta jcornetta@homeportfolio.com 617-559-1188 |
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